11th July

These two videos similarly points out that the world is full of the benefits of technology in future. Therefore, we are sometimes depending on technology too much. For example, one person would not move from house. He can order something to eat by telephone. He can also buy clothes by Internet. This kind of service is used delivery system, so he doesn’t need to move from his house. This is one of benefits of technology called transportation.

It is not only that man. It can refer to us. If we don’t have a telephone, it is too inconvenient. We can’t talk to people who live a long distance from our house, even in the same town. If we don’t have a TV or radio, we can’t get exact information about the world. If we don’t have a car, we can’t go too far. It’s so inconvenient, especially in the USA. However, the most important thing for me is the airplane. If we didn’t have airplanes, I couldn’t come to this ELC and I couldn’t write this composition. These are just example I imagine. I can present more examples if I want. However, fuel is important to use this product for technology. The most famous fuel is oil. Oil can be changed into gasoline and oil gas. Oil is used in most vehicles and for heating. However, the oil is said to be able to last only this century. Therefore, we have to harvest the oil and need to look for some new fuel instead of the oil. In addition, electricity is one of the important power sources for using technology. Electricity is made in many ways. For example, using natural power sources like water, wind, and sunlight can make it. I think these ways don’t bring us harm. However, other ways of making electricity can bring harm. I mean thermal power generation and nuclear power generation. These powerhouses can kill many people and the environment and animals if there is an accident. However, it can make much electricity more easily.

Therefore, we have to keep company with technology in a good way to save the environment, many creatures, and, of course, the earth itself.


The World in 2030: How Science will Affect Computers, Medicine, Jobs, Our Lifestyles and the Wealth of our Nations“
Wednesday, October 28, 2009, viewed on 10th July 2012 < http://www.youtube.com/watch?v=219YybX66MY&feature=related&gt;

ABC News – A look at what our world might be like in 2050, Uploaded by ‪energize on Jan 14, 2010, viewed on 10th July 2012. < http://www.youtube.com/watch?v=NUfPL9r39aI&gt;


10th July

After yesterday’s presentation, I have learned the best public speakers do not memorize their presentation. Instead know my topic and the issues. Then make notes for but don’t read your speech. That is so boring. Instead write key words that remind the messages, I should write my speech notes on index cards. That is much easier to handle instead of fumbling with a sheet of paper.

In addition, I also researched how to make my presentation more interesting and communicate the information at the same time. The speech said that enjoyment and humor are mostly in the preparation. We don’t need to be a natural stand-up comedian to inject enjoyment and humor into a presentation or talk. It’s the content that enables it, which is very definitely within the control. And every presentation has a short time to make a positive impact and good opening impression, so I have to make sure I have a good, strong, solid introduction, and rehearse it to death. That is the reason our group decide to present our design work with an enjoyment and humor way. We believe that is an effective way to cash audience’s attention to communicate successfully.



Andy Harrington, 2009, uploaded by ‪PublicSpeakingTruth on Oct 11, 2011,Presentation Skills – Learn from the Best, viewed 9 July 2012, <http://www.youtube.com/watch?v=0J3dbY-8xJw&gt;

9th July

This video absolutely shows what our chosen pitch world will be. Higher building, less green, full technology, increased productivity, and more workload for everyone. Because of the world develop so fast; people under more the pressure of life and work.

By learning how the world of extremes scenario is being shaped investment in technologies and the victory of big corporation industry. By 2020, the corporate world would be established and advertised as a fully integrated, self-managed place. Great importance would be placed on the acquisition, development and management of property, processes and people. The primary focus would be on access and information protection in this scenario, and less on the workplace, resulting in a degradation of work ethics and health and safety procedures.

Moreover, according to our research,about the future world we have pitched, we have summarized as follows:

Demographics: population growth, ageing workforce, multigenerational workforces and changing family patterns

Economics: pension crisis, knowledge economy, the lack of predictability of the financial systems and management performance

Employment: demand of flexible working arrangements, competition for qualified workers will intensify, growing complexity of legal compliance

Society: work-life integration, lack of social contact, the power of mass collaboration

Technology: travel vs. video conferencing, connectivity, virtualization, and security

Environment: awareness of planetary preservation, not enough resources, green technologies, transport systems

According the research, the video introduced what is nano-technology, and also support our idea is a possibly design in the future, so, our group designed comet-nano system lets you retain control over your work force. It will give you the power to reduce the cost of increased productivity. As our system specifically design for your needs. You can choose to use it at any intensity you like. You can be completely in control, or keep the as a backup or insurance. We’ve developed a unique service that allows us to tap into and control this nano-technonlgy. We truly believed that is an effective way to make people work more with a positive attitude.

This video talked about how important of having a positive attitude in the work place and also points out this attitude can make life much easier.


‘The Future World’, uploaded by ‪5233484 on Jan 7, 2010, viewed on 6 July 2012,http://www.youtube.com/watch?v=dy5MIJ4EgvI

Dr. Ralph Merkle, ‘What is nanotechnology?’ uploaded by ‪Enableipc on Feb 15, 2011,viewed on 8 July 2012 <http://www.youtube.com/watch?v=TuljCWV6gLU&feature=related&gt;

A. Andrews, Bueno, Cass: Open Tools Definitions, Internal Paper, Philips Design, 00,<www.design.philips.com>

Dr. Vincent Kituku, 2009, Having a Positive Attitude in the Work Place, viewed 9 July 2012, <youtube=http://www.youtube.com/watch?v=Sw_tj0EHQtU>

4th July

As our group decided, our company focuses on serves business to meet the needs of our clients. Focused on my scenario, it developed from an investment in environmentally sustainable technologies and the victory of individual industry over big corporation.

In general, people in this world have a high quality of life and high harmony index. That’s because of investment in sustainability technologies resulting in a better natural environment, and separate individual factories bring to sustainable economic development. In addition, there are enough technologies to meet people’s daily life as well.  Also, successful government solutions are due to high rates of employment. The level of education of the citizens is enough to ensure the stable development of the city. So, generally, people in this scenario lived a simple and comfortable life.

However, the problem in this scenario is the lack of social connections. People just live in their own lives without sharing with others. Lack of social communication depresses the development of the city.

Our company designed a service for people who want store and share experiences or memories with others. It is achieve by a small mobile, transport the sense from the physical into the digital. It’ll give you an immersive feeling, allows you can truly feel yourselves or others, memories and experiences, realize the true meaning of sharing, and get a better communication between people, however, this technology reduce the human activity in some level. That’s means this design can bring to a more stable environment at future as well.


Angel Anderson 2012, ‘Why We Share’, 17 Feb, Twitter post, viewed 7 July 2012, < http://www.slideshare.net/angelanderson/why-we-share-motivations-that-drive-sha&gt;

3rd July

Today, our group decided two drivers of change in the future, and my scenario is developed from an investment in environmentally sustainable technologies and the victory of individual industry over big corporation. However, our group deiced to make this future interesting and reasonable at the same time. It just likes the reason why people enjoy adventure movie, they are not reality but they are reasonable and believable. Moreover, we decide devolved our scenario by five key aspects. They are: environmental, economic, technology, police and social. We found a useful information when we research, the paper points out that Australia can significantly reduce the risks of dangerous climate change and maintain robust economic growth. They can do this by introducing efficient mitigation policies, which price emissions. Mitigation costs fall as the policy coverage expands. If all sources of emissions across the globe are included, mitigation costs are minimized. This involves participation by all regions and all sectors to reduce emissions of all greenhouse gases.

Stabilizing greenhouse gases at low concentrations requires global action: stabilization at any level is not possible without mitigation action across all major emitters. If the world acts now, using efficient policy frameworks, it could achieve even low stabilization levels at relatively low cost. Early strong global action keeps open the option of pursuing more ambitious stabilization levels in the future, if that proves desirable, and provides insurance against the risks of serious and irreversible climate change. Delaying action increases the risks and costs of achieving any given environmental goal.


Published on Jun 26, 2012 by pjvdixon, viewed 1 July 2012, <http://www.youtube.com/watch?v=wE6F2GgQyUQ&gt;

2nd July

Today’s lecture started with to separate the class to groups, and each group sing a song together, and try to make it dramatic in a very short time. This activity makes me understand how to work as a group and the importance different role. That’s because everyone has different personality and design skills, that makes different group member play a different role, some one has leadership and some one has good analyze skill. To deal this issue, I think m group has a great “Division of labor”. I believe that is a reason why our work very effective and enjoyable.

However, in todays lecture, I understand that how important to create a persona, and how it affect our design work. It is effective as design tools, goals must always directly relate, in some way, to the product being designed. In addition, the first step for a user centered design process is to conduct user research. Through this we can learn about our users – their behavior, attitudes and needs. Personas are a common technique used to communicate findings from user research in a simple and accessible manner. They’re very useful as they can communicate this information quickly and in a fun way that will stick with the design team through the rest of the process, ensuring the user research is taken into account throughout the course of the project. The popularity of personas comes from the personalization of the user research data. It puts a ‘real’ face onto the sometimes rather dry results from user research.

However, during the video “Don Norman on the Design of Future Things, April 2008”, I feel very interesting about “wait in line” part. He said some business company make the “waiting zone” interesting to makes people feel natural and relax rather than feel “waiting” or “waste time”. I think this smart idea is successfully use people’s psychology, witch is especially don’t like wait in line. These small simple ideas might bring a big change of business.


Donald Norman, 2008, ‘the design of future things’ <http://vimeo.com/5001387&gt;

27th June

According today’s lecture, I have achieved more clear knowledge of  “driver of change” and how we constructed the scenarios. However I during my research, I have learned that we look out into the future, trying our best to make wise decisions, however, the rest of the stampeding world will not wait until certainty appears. Anything that can help make a decision in the midst of uncertainty will be valuable. One such tool is scenario planning. A growing number of corporate executives are using scenario planning to make big, hard decisions more effectively. And it’s not just for bigwigs: scenario planning can help us at a personal level as well. That is an effective way to reduce the cost of “failture” of a design business.

In addition, I like the required video because the speaker offered a clear presentation with a logical content. That remind me how the presentation skills important in a design business. However, this video delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future. Moreover, this video lets me considers key drivers of change which might have an impact on the future, including natural, social, political, economic, cultural, or technological aspects, and how those aspects related to each other.

According to the U.S. Energy Information Administration (EIA), the world’s demand for energy is going to increase by nearly 50 percent by 2035. Based on EIA projections, this graphic from API’s 2012 State of American Energy report shows that oil and natural gas is expected to supply 52 percent of that energy, only slightly less than today’s share. This means finding and producing oil and natural gas will remain critical to the global economy in the decades ahead.


Boyle, D. & Simms, A. 2009, ‘Markets: Why has London traffic always travelled at 12 mph?’’ in the new economics: a bigger picture, Sterling, VA, London. Chapter 5 – pages 65-76.

Tim Jackson’s economic reality check, 2009 <http://www.youtube.com/watch?v=NZsp_EdO2Xk&gt;

Steve McConnell: Design Futures Council Leadership Summit on Sustainable Design, 2011 <http://www.youtube.com/watch?v=q1iznN0RYWk&gt;