26 June

According to today’s lecture, I have some new understanding of business innovation. The lecture presented the types of innovations, which include: product, produces, service, business model, value and market. Furthermore, Mukti Bawa introduced the meaning of business model and the definition of entrepreneurship specifically in the lecture.

In the video material, Guy presents similar content with “The Art of the Start’ for Informatics Ventures “, however, he explains the Art of Innovation in 10 Steps. Except some command advised he has already given on “The Art of the Start”, he also highlights that, as a designer who keep working without worrying is fail. That’s because designer can never make some things that everybody likes.

It is worth to mention, from the second lecture, the teacher showed that what we design, which includes “strategy”, graphic, “products” services and software. It is kind of experience economy. The reading texts also points out that today, people have different experience by so much different choice, people want to pay for sharing those experience with other. That is how “experience economy” works.

In addition, Stuart Candy’s video is a dispatch from the frontier of world building — future creation and communication — from one of its pioneers. It will explore the principles informing both the most and least successful strains of experimentation, and points out where all this could be leading, and why.


In addition, through my research of key divers of change in future, this website lists a numbers of key drivers of change and help me understand how those changed related to each other as well. The relationship between most important drivers of changes is a key to anylize how the “future” developed. Take an example, high technology may bring to increase economic but actually could not bring to higher harmony index of people.


Pine, J. & Gilmore, J. 1998, ‘Welcome to the Experience Economy’, Harvard Business Review, Vol. 76 (July- Aug), No. 4, pp. 97-105.

Guy Kawasaki Explains the Art of Innovation in 10 Steps <http://www.youtube.com/watch?v=xCpViu8kY3o&gt;

Stuart Candy (Arup) Design Futures: How to Build a World <http://vimeo.com/21098132&gt;


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