25 June

This subject is about developing the understanding of important drivers of change that could affect the provision of design services in the future. In addition, this blog is about the resources exploration of my understanding, and supporting me on future study.

In the today’s lecture, I have been introduced the main aims and plans of this subject generally, and developed the understanding of “business innovation”.

The required reading helped me to learn how is the services market evolving constantly and rapidly, and gave some advises as a pathway to delivering this kind of innovation. This pathway allows companies to introduce radical services to the marketplace predictably and at lower risk.

Apart from that, in the first required video, Guy Kawasaki presents a number of advices about starting a company, what to do first. He points out that the main aim of the company should be “make meaning”, changing the world rather than making money.

Similarly, in second video, Charles Leadbeater points out that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. He also highlights good clients make great designers; clines understand what need be done.

Besides, I found an interesting video – Graphic Design Career Tips: How Much Money Do Graphic Designers Make? I chose this video because it helped me understand what is important to a designer, which is the communication with clients. It presents design work well. That’s means that a good designer should understand the content, the reason and the aim of the design, and bring the solution to clients.

Reference:

Jones, M. & Samalionis, F. 2008, ‘From Small Ideas to Radical Service Innovation’, Design Management Review, vol. 19, issue 1, Winter 2008, pp. 20-27.

Guy Kawasaki presents ‘The Art of the Start’ 2009 <http://www.youtube.com/watch?v=Y8X57eucxnI&gt;

Charles Leadbeater on Innovation <http://www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html&gt;

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