27th June

According today’s lecture, I have achieved more clear knowledge of  “driver of change” and how we constructed the scenarios. However I during my research, I have learned that we look out into the future, trying our best to make wise decisions, however, the rest of the stampeding world will not wait until certainty appears. Anything that can help make a decision in the midst of uncertainty will be valuable. One such tool is scenario planning. A growing number of corporate executives are using scenario planning to make big, hard decisions more effectively. And it’s not just for bigwigs: scenario planning can help us at a personal level as well. That is an effective way to reduce the cost of “failture” of a design business.

In addition, I like the required video because the speaker offered a clear presentation with a logical content. That remind me how the presentation skills important in a design business. However, this video delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future. Moreover, this video lets me considers key drivers of change which might have an impact on the future, including natural, social, political, economic, cultural, or technological aspects, and how those aspects related to each other.

According to the U.S. Energy Information Administration (EIA), the world’s demand for energy is going to increase by nearly 50 percent by 2035. Based on EIA projections, this graphic from API’s 2012 State of American Energy report shows that oil and natural gas is expected to supply 52 percent of that energy, only slightly less than today’s share. This means finding and producing oil and natural gas will remain critical to the global economy in the decades ahead.


Boyle, D. & Simms, A. 2009, ‘Markets: Why has London traffic always travelled at 12 mph?’’ in the new economics: a bigger picture, Sterling, VA, London. Chapter 5 – pages 65-76.

Tim Jackson’s economic reality check, 2009 <http://www.youtube.com/watch?v=NZsp_EdO2Xk&gt;

Steve McConnell: Design Futures Council Leadership Summit on Sustainable Design, 2011 <http://www.youtube.com/watch?v=q1iznN0RYWk&gt;


26 June

According to today’s lecture, I have some new understanding of business innovation. The lecture presented the types of innovations, which include: product, produces, service, business model, value and market. Furthermore, Mukti Bawa introduced the meaning of business model and the definition of entrepreneurship specifically in the lecture.

In the video material, Guy presents similar content with “The Art of the Start’ for Informatics Ventures “, however, he explains the Art of Innovation in 10 Steps. Except some command advised he has already given on “The Art of the Start”, he also highlights that, as a designer who keep working without worrying is fail. That’s because designer can never make some things that everybody likes.

It is worth to mention, from the second lecture, the teacher showed that what we design, which includes “strategy”, graphic, “products” services and software. It is kind of experience economy. The reading texts also points out that today, people have different experience by so much different choice, people want to pay for sharing those experience with other. That is how “experience economy” works.

In addition, Stuart Candy’s video is a dispatch from the frontier of world building — future creation and communication — from one of its pioneers. It will explore the principles informing both the most and least successful strains of experimentation, and points out where all this could be leading, and why.


In addition, through my research of key divers of change in future, this website lists a numbers of key drivers of change and help me understand how those changed related to each other as well. The relationship between most important drivers of changes is a key to anylize how the “future” developed. Take an example, high technology may bring to increase economic but actually could not bring to higher harmony index of people.


Pine, J. & Gilmore, J. 1998, ‘Welcome to the Experience Economy’, Harvard Business Review, Vol. 76 (July- Aug), No. 4, pp. 97-105.

Guy Kawasaki Explains the Art of Innovation in 10 Steps <http://www.youtube.com/watch?v=xCpViu8kY3o&gt;

Stuart Candy (Arup) Design Futures: How to Build a World <http://vimeo.com/21098132&gt;

25 June

This subject is about developing the understanding of important drivers of change that could affect the provision of design services in the future. In addition, this blog is about the resources exploration of my understanding, and supporting me on future study.

In the today’s lecture, I have been introduced the main aims and plans of this subject generally, and developed the understanding of “business innovation”.

The required reading helped me to learn how is the services market evolving constantly and rapidly, and gave some advises as a pathway to delivering this kind of innovation. This pathway allows companies to introduce radical services to the marketplace predictably and at lower risk.

Apart from that, in the first required video, Guy Kawasaki presents a number of advices about starting a company, what to do first. He points out that the main aim of the company should be “make meaning”, changing the world rather than making money.

Similarly, in second video, Charles Leadbeater points out that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. He also highlights good clients make great designers; clines understand what need be done.

Besides, I found an interesting video – Graphic Design Career Tips: How Much Money Do Graphic Designers Make? I chose this video because it helped me understand what is important to a designer, which is the communication with clients. It presents design work well. That’s means that a good designer should understand the content, the reason and the aim of the design, and bring the solution to clients.


Jones, M. & Samalionis, F. 2008, ‘From Small Ideas to Radical Service Innovation’, Design Management Review, vol. 19, issue 1, Winter 2008, pp. 20-27.

Guy Kawasaki presents ‘The Art of the Start’ 2009 <http://www.youtube.com/watch?v=Y8X57eucxnI&gt;

Charles Leadbeater on Innovation <http://www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html&gt;